Meros Capital
🇧🇷 PT🇺🇸 EN

Investment

Transforming nice little businesses into large, attractive, and market-leading companies

We partner with exceptional entrepreneurs

We work closely and collaboratively

We value simple and solid business models

Vista aérea

About us

About us

Meros Capital is a private equity firm based in Latin America (LATAM) that provides capital and operational support to small and mid-sized businesses with solid fundamentals in some specific industries.

We believe in an associative investment approach. We work closely and collaboratively with entrepreneurs and company executives to unlock opportunities for growth and value creation.

In addition to our private equity focus, we also operate in special situations involving companies facing operational and financial challenges, offering turnaround, capital raising, and governance solutions to recover and create value.

Investment Approach

Focus on the Lower Middle Market segment

We focus on small and mid-sized companies with annual revenue between US$ 10 million and US$ 50 million.

Focus on high-growth and resilient sectors

Industries with tailwinds that offer protection in downturn scenarios.

Profitable and fast-growing businesses

Business models with strong cash generation that require capital to accelerate growth.

ESG as a catalyst for growth

We prioritize companies that are ESG committed and purpose-driven.

Principles that guide us

We are partners and not only investors

We are entrepreneurs with long-term vision and believe in a hands-on approach. We like to roll-up our sleeves and work closely with the entrepreneurs and executives of our portfolio companies to help them execute their business plans.

We like to be active in the right way

Our investment approach is collaborative and that explains why we have deep respect for the knowledge and experience of the founding shareholders. We aim to be actively engaged and closely involved, but always mindful of our boundaries and limitations.

We seek to generate exceptional returns, with a positive impact at the same time

Additionally to delivering great returns, we aim to generate a positive impact for society. To achieve this goal, we focus on companies in which ESG principles are at the core of their business models.

We seek excellence in everything we do

To deliver outstanding returns, we are always striving for greatness. Our framework consists of always asking ourselves where we can improve and how we can perform in a simpler and more efficient way.

We believe in simplicity and solid fundamentals

Meros' approach values simplicity. We believe in simple business models with solid fundamentals. We understand that greatness is born from the impeccable execution of basic principles.

We treat our investors' capital in the same way we treat our own

We treat our partners' capital with the same integrity that we treat our own. In all transactions we invest our own capital to make sure our interests are aligned with those of our investors. This philosophy reflects values that are non-negotiable for us: ethics and transparency.

Our experience

Our partners have successfully led over 50 investments in middle-market companies, deploying more than US$ 500 million in capital and taking 3 companies public on the Brazilian Stock Exchange (B3) during their professional careers.

Eletromidia
OOH Media · IPO 2021

The largest out-of-home media player in Latin America

While working for another Private Equity fund, Meros' partners led the investment in Eletromidia: today, the largest out-of-home (OOH) media player in Latin America. Initially a small, regional player, Eletromidia evolved into the market leader through substantial organic growth and strategic acquisitions. In 2021, Eletromidia successfully completed its IPO on the Brazilian stock exchange. In 2024, the company was sold to Globo (the largest media group in LATAM) for US$1 billion.

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